Join us on 29th June at 3pm BST to learn how to use the Service Value System, Service Value Chain and Service Value Streams for Effective Service Delivery! 

In this webinar hosted by SDI’s Chief Value Officer David Wright, we will be discussing how the ITIL4 value stream principle can be applied in your IT service organisation.

David will welcome Axelos’ Akshay Anand, lead architect for the ITIL programme and ITSM product ambassador, to share his thought leadership on the service value system and its applications. Akshay will also give us insight in to the service value chain and its associated activities.

David also welcomes Kumaravel Ramakrishnan, Director of ITSM Marketing at the Zoho Corporation, to share his thoughts on how to apply these principles to tie data, process and technology and implement a new hire process using  ManageEngine’s ITSM tool, ServiceDesk Plus.

During this webinar, you’ll learn: 

  • Overview of the service value system
  • Understanding the six service value chain activities
  • Designing a service value stream
  • We’ll take the example of a new hire process and explain how the three work together to create an effective onboarding workflow
Chief Value & Innovation Officer, The Service Desk Institute






Product Ambassador, Axelos

Akshay Anand is a Product Ambassador at AXELOS®, working on the development of new guidance and research within the IT Service Management (ITSM) portfolio. He previously advised Fortune 100 clients on how to improve their ITSM capabilities, implemented toolsets such as Remedy and ServiceNow, and headed up global ITSM activities at Macmillan Publishing. More recently, Akshay has focused on bringing together Agile development teams and ITSM professionals to address challenges posed by emerging technologies and market shifts, and has occasionally been spotted tweeting as @bloreboy.


Director of Marketing, Zoho Corporation

Kumaravel Ramakrishnan has over a decade of experience in IT, mostly in ITSM. He loves interacting with ITSM professionals and is a regular speaker at ManageEngine conferences and industry events. When not fretting about leads and revenue at ManageEngine, Kumar has his hands so full with his two kids that he’s almost given up cooking bizarre dishes and trying to find the next Google in the Indian stock market. What he’s never stopped doing is buying books, and those books have never stopped piling up waiting to be read!



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With thanks to our webinar sponsor ManageEngine.

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