John Noctor, Chief Customer Success Officer, SDI
David Wright is an award-winning service leader, auditor and consultant with over 20 years’ experience working across BPO and ITO environments. His career spans frontline service delivery, service management and senior leadership roles, giving him a practical, end-to-end understanding of how great services are built and sustained.
David has spent much of his career helping organisations improve the way they support their customers. He focuses not just on processes, but on people. He believes that the best services come from teams who are engaged, trusted and given the space to do great work, and this belief runs through everything he does.
He brings deep experience in outsourcing, managed services and service desk improvement, with a track record across a wide range of sectors. David was part of the very first team to achieve SDI’s 5-Star Service Desk Certification, and he has worked closely with organisations at every stage of their service maturity, from those just starting out to those aiming to raise an already high bar.
In his role as Chief Value & Innovation Officer at SDI, David is often the first person organisations speak to when they want to understand Service Desk Certification (SDC) or explore how SDI’s consultancy services could help them move forward. His focus is always on what will genuinely make a difference. Practical advice, clear direction and outcomes that can be sustained over time.
David’s personal mantra is simple: inspire and deliver. It reflects his belief that service excellence is achieved through both strong leadership and consistent execution.
👉 Book a call with David to talk through your goals and explore how SDI can support your journey to service excellence.




