Data-Driven Decision-Making: Good Decisions Don’t Guarantee Good Outcomes

by Sunil Mohal, SAS Management Inc       When an organization operates a centralized point of engagement with its customers, we typically refer to that point as a Service Desk, a Call Centre or a Contact Centre. Quite often these terms are casually interchanged. From a Service Management perspective, the Service Desk “is the primary

 by Mike Franchetti, SDI, Customer Insight Analyst   These days, data analysis and the use of statistics extend to a number of job roles. A desirable skill is the ability to ‘tell a story’ using data instead of merely presenting values. In order for these stories to be best sellers, there are some underlying principles of