Big Data or Good Data?

Posted on Sunday 2 April 2017.

by Mike Franchetti, SDI, Customer Insight Analyst Some time ago a documentary was doing the rounds looking into the alarming habits of one of Britain’s most obsessive ‘hoarders’. Not without sad moments, we were welcomed into a house stacked from floor to ceiling with belongings ranging from collectables, the unlikely-to-be-useful, and common everyday rubbish. The poor



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